Code: 05146505
Global Business Strategies
by U. C. Mathr
Explores the different aspects of global business scenario. This text overs broad coverage of the subject, using real life, class tested case studies. It includes strategic information on selected countries, and how to enter their ... more
- Language:
English - Binding: Paperback
- Number of pages: 344
Publisher: I K International Publishing House Pvt. Ltd, 2013
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56.21 €
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Book synopsis
Explores the different aspects of global business scenario. This text overs broad coverage of the subject, using real life, class tested case studies. It includes strategic information on selected countries, and how to enter their markets; and deals with the cultural aspects of global business in detail.
Book details
Book category Books in English Economics, finance, business & management Business & management International business
56.21 €
- Full title: Global Business Strategies
- Subtitle: Text and Cases
- Author: U. C. Mathr
- Language: English
- Binding: Paperback
- Number of pages: 344
- EAN: 9789380578651
- ISBN: 9380578652
- ID: 05146505
- Publisher: I K International Publishing House Pvt. Ltd
- Dimensions: 240 × 160 mm
- Date of publishing: 30. December 2013
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