Code: 06591210
Global and Multinational Advertising
Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of ... more
- Language:
English - Binding: Paperback
- Number of pages: 278
Publisher: Taylor & Francis Inc, 1994
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Book synopsis
Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.
Book details
Book category Books in English Society & social sciences Society & culture: general Social issues & processes
42.56 €
- Full title: Global and Multinational Advertising
- Language: English
- Binding: Paperback
- Number of pages: 278
- EAN: 9780805813951
- ISBN: 9780805813951
- ID: 06591210
- Publisher: Taylor & Francis Inc
- Weight: 362 g
- Dimensions: 229 × 152 × 15 mm
- Date of publishing: 01. September 1994
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