Code: 01220047

Fundamentals Of Writing For Marketing And Public Relations

Name: Fundamentals Of Writing For Marketing And Public Relations
Brand: Business Expert Press
SKU: 01220047
Price: 18.69 EUR
Availability: InStock

by Mizrahi

Language: English
Binding: Paperback
Number of pages: 125
Publisher: Business Expert Press, 2010
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Book synopsis

This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. This book provides an overview of marketing writing style as well as step-by-step guides.