Fundamentals of Marketing / Najlacnejšie knihy
Fundamentals of Marketing

Code: 04398127

Fundamentals of Marketing

by Marilyn Stone

Provides an appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sector, this textboo ... more

107.46 €


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Book synopsis

Provides an appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sector, this textbook critically evaluates the effectiveness of different marketing strategies and approaches.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

107.46 €

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