Code: 09363947

Fundamentals for Becoming a Successful Entrepreneur

Name: Fundamentals for Becoming a Successful Entrepreneur
Brand: Pearson Education
SKU: 09363947
Price: 82.99 EUR
Availability: BackOrder

by Alan Carsrud, Malin Brannback

Language: English
Binding: Hardback
Number of pages: 288
Publisher: Pearson Education, 2015
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Book synopsis

This is the complete, modern guide to every facet of creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, Alan L. Carsrud guides you all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth. Fundamentals for Becoming a Successful Entrepreneur thoroughly discusses entrepreneurial mindsets, motivation, attitudes, and leadership, and covers the entire process of starting a company from business idea through the first four years of operations. You'll learn how to: *Recognize, define, test and exploit business opportunities*Develop business ideas into business concepts with revenue models that create value and can be profitably sustained*Determine your concept's feasibility through industry, market, trend, economic, breakeven, and risk analyses*Establish a proper ethical and legal foundation for the business concept*Succinctly and effectively demonstrate your concept's viability to a potential funder*Organize and manage human and social capital -- including resources provided by your family Throughout, Carsrud offers entrepreneurship techniques and approaches you can use in many ways: to build your own profitable new venture, create a successful non-profit, make a public agency more effective, transform your current organization, or succeed as a self-employed professional.