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Book synopsis

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.

Book details

Book category Books in English Society & social sciences Politics & government Political structure & processes

• Full title: From Soapbox to Soundbite
• Subtitle: Party Political Campaigning in Britain since 1945
• Author: Martin Rosenbaum
• Language: English
• Binding: Paperback
• Number of pages: 315
• EAN: 9780333619452
• ISBN: 0333619455
• ID: 04596209
• Publisher: PALGRAVE MACMILLAN
• Weight: 410 g
• Dimensions: 139 × 215 × 18 mm
• Date of publishing: 14. January 1997

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