Code: 12044003
From Chinese Brand Culture to Global Brands
by Wu Zhiyan, Janet Borgerson, J. Schroeder
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
- Language:
English - Binding: Paperback
- Number of pages: 219
Publisher: Palgrave Macmillan, 2013
- More about this
61.42 €
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Book synopsis
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
61.42 €
- Full title: From Chinese Brand Culture to Global Brands
- Subtitle: Insights from aesthetics, fashion and history
- Author: Wu Zhiyan, Janet Borgerson, J. Schroeder
- Language: English
- Binding: Paperback
- Number of pages: 219
- EAN: 9781349446636
- ID: 12044003
- Publisher: Palgrave Macmillan
- Weight: 300 g
- Dimensions: 216 × 140 × 13 mm
- Date of publishing: 01. January 2013
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