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More about Formirovanie korporativnoj kul'tury na baze svyazej s obshhestvennost'ju

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Book synopsis

Nauchnaya monografiya posvyashhena aktual'noj probleme: dal'nejshemu sovershenstvovaniju teorii i praktiki formirovaniya metodov i metodologii korporativnoj kul'tury i imidzha predpriyatiya na osnove izucheniya specifiki svyazej s obshhestvennost'ju. Dannaya zadacha avtorom reshaetsya putem sozdaniya i podderzhaniya sistem vneshnej i vnutrennej kommunikacii. S odnoj storony, organizaciya dolzhna sootvetstvovat' trebovaniyam okruzhajushhej ee sredy, s drugoj, ona dolzhna obladat' vnutrennej garmoniej. Bol'shoe znachenie avtorom udeleno praktike postroeniya otnoshenij s obshhestvennost'ju i sozdaniju blagopriyatnogo rabochego klimata vnutri organizacii. Pri jetom rassmatrivaetsya vnutrikorporativnye PR processy kak odnih iz prizvannyh faktorov obespecheniya kommunikativnogo balansa vnutrennej sredy organizacii sredstvami svyazej s obshhestvennost'ju.

Book details

• Full title: Formirovanie korporativnoj kul'tury na baze svyazej s obshhestvennost'ju
• Author: Dayana Abytkyzy
• Language: Russian
• Binding: Paperback
• Number of pages: 100
• EAN: 9786202003858
• ISBN: 6202003855
• ID: 16831694
• Publisher: LAP Lambert Academic Publishing
• Weight: 165 g
• Dimensions: 220 × 150 × 6 mm
• Date of publishing: 26. July 2017

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