You might also like

More about Food Quality and Consumer Value

• Book details
• Synopsis
• Trending among others

You get 467 loyalty points

Book synopsis

Consumer markets for foods and beverages in developed countries are well supplied and highly fragmented. Yet, the question being asked is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars underpinning the theory of market differentiation. This book takes an interdisciplinary approach to the analysis of satisfaction in relation to the consumption of food, with both food science and consumer science playing central parts. It approaches food quality from both the technical and the consumer satisfaction perspectives, and assesses the roles of management and regulatory tools in delivering food quality for all. Each area is discussed in detail, using the appropriate technical terminology, but keeping the text accessible to readers from both academic traditions, as well as to non-specialist readers.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Full title: Food Quality and Consumer Value
• Subtitle: Delivering Food that Satisfies
• Author: M. J. A. Schröder
• Language: English
• Binding: Hardback
• Number of pages: 330
• EAN: 9783540439141
• ISBN: 3540439145
• ID: 05274033
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 1490 g
• Dimensions: 235 × 155 × 25 mm
• Date of publishing: 16. January 2003

Trending among others

---

---

---