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Book synopsis

A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Food, People and Society
• Subtitle: A European Perspective of Consumers' Food Choices
• Author: Lynn J. Frewer, Einar Risvik, Hendrik Schifferstein
• Language: English
• Binding: Paperback
• Number of pages: 462
• EAN: 9783642074776
• ISBN: 3642074774
• ID: 05281079
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 741 g
• Dimensions: 235 × 155 × 27 mm
• Date of publishing: 06. December 2010

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