Flagship Marketing / Najlacnejšie knihy
Flagship Marketing

Code: 06689142

Flagship Marketing

by Tony Kent

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumer ... more

243.35 €


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Book synopsis

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

243.35 €

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