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Book synopsis

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Explaining Consumer Choice
• Author: G. Foxall
• Language: English
• Binding: Paperback
• Number of pages: 256
• EAN: 9781349547111
• ISBN: 1349547115
• ID: 13808841
• Publisher: Palgrave Macmillan
• Weight: 454 g
• Dimensions: 216 × 140 × 15 mm
• Date of publishing: 27. June 2007

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