Code: 06544019
Explaining Buyer Behavior
by John O'Shaughnessy
This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior ... more
- Language:
English - Binding: Hardback
- Number of pages: 392
Publisher: Oxford University Press Inc, 1992
- More about this
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Book synopsis
This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the auth
Book details
Book category Books in English Society & social sciences Psychology Psychological theory & schools of thought
190.50 €
- Full title: Explaining Buyer Behavior
- Subtitle: Central Concepts and Philosophy of Science Issues
- Author: John O'Shaughnessy
- Language: English
- Binding: Hardback
- Number of pages: 392
- EAN: 9780195071085
- ISBN: 9780195071085
- ID: 06544019
- Publisher: Oxford University Press Inc
- Weight: 800 g
- Dimensions: 243 × 162 × 35 mm
- Date of publishing: 20. August 1992
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