Code: 06573552
Experimentation Matters
by Stefan H. Thomke
Argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. The author explains why experimentation is critical to ... more
- Language:
English - Binding: Hardback
- Number of pages: 320
Publisher: Harvard Business Review Press, 2003
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Book synopsis
Argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. The author explains why experimentation is critical to innovation, underscores the impact of technologies, and outlines what managers must do to integrate them successfully.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
39.93 €
- Full title: Experimentation Matters
- Author: Stefan H. Thomke
- Language: English
- Binding: Hardback
- Number of pages: 320
- EAN: 9781578517503
- ISBN: 9781578517503
- ID: 06573552
- Publisher: Harvard Business Review Press
- Weight: 642 g
- Dimensions: 243 × 153 × 30 mm
- Date of publishing: 05. August 2003
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