Code: 02409329
Experiential Marketing
by Bernd H. Schmitt
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benef ... more
- Language:
English - Binding: Paperback
- Number of pages: 304
Publisher: Harper Collins Publishers, 2011
- More about this
18.21 €
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Book synopsis
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" mar
Book details
Book category Books in English Economics, finance, business & management Business & management
18.21 €
- Full title: Experiential Marketing
- Author: Bernd H. Schmitt
- Language: English
- Binding: Paperback
- Number of pages: 304
- EAN: 9781451636369
- ISBN: 1451636369
- ID: 02409329
- Publisher: Harper Collins Publishers
- Weight: 366 g
- Dimensions: 229 × 156 × 18 mm
- Date of publishing: 02. January 2011
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