Code: 04701245
Excellence in Communicating Organizational Strategy
by Donald P. Cushman, Sarah Sanderson King
Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, res ... more
- Language:
English - Binding: Paperback
- Number of pages: 269
Publisher: State University of New York Press, 2001
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43.90 €
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Book synopsis
Effectively communicating an organization's strategy is at the heart of achieving high performance. Organizational strategy manifests itself in different ways, employing differing tactics at the competitive, crisis, marketing, research and development, man
Book details
Book category Books in English Economics, finance, business & management Business & management Business communication & presentation
43.90 €
- Full title: Excellence in Communicating Organizational Strategy
- Author: Donald P. Cushman, Sarah Sanderson King
- Language: English
- Binding: Paperback
- Number of pages: 269
- EAN: 9780791450345
- ID: 04701245
- Publisher: State University of New York Press
- Weight: 363 g
- Dimensions: 229 × 151 × 15 mm
- Date of publishing: 19. July 2001
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