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Book synopsis

Innovation is a key driver for performance and growth in business. It provides a strong competitive advantage and is one of the best ways to speed up the rate of change and adaptation to the global environment. Concurrently, the topic of innovation is also gaining increased visibility and interest among academic communities worldwide. However, some of the challenges of innovating are remarkably consistent and recent times have shown the emergence of new ways for stimulating and managing the innovation process, especially from an international perspective. Even if these processes are taking place in very different industries, there are many parallels in successfully managing them. This volume explores these new routes and assesses their value both for markets and companies. More specifically, the book is organized around three themes: * Innovation Strategies * Innovation Management Tools * International Perspectives

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Evolution of Innovation Management
• Author: Alexander Brem
• Language: English
• Binding: Hardback
• Number of pages: 358
• EAN: 9780230368965
• ISBN: 0230368964
• ID: 01199601
• Publisher: Palgrave Macmillan
• Weight: 582 g
• Dimensions: 147 × 219 × 26 mm
• Date of publishing: 30. January 2013

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