European Perspectives in Marketing / Najlacnejšie knihy
European Perspectives in Marketing

Code: 06740828

European Perspectives in Marketing

by Erdener Kaynak

Kaynak (marketing, The Pennsylvania State University) collects work examining marketing practices and consumer behavior in several EU countries, one EFTA country, and one Associate EU member country. Conceptual frameworks, case st ... more

216 €


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Book synopsis

Kaynak (marketing, The Pennsylvania State University) collects work examining marketing practices and consumer behavior in several EU countries, one EFTA country, and one Associate EU member country. Conceptual frameworks, case studies, and analysis offer insight into issues such as outsourcing of industrial products from Eastern and Central Europe

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

216 €

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