Euromarketing and the Future / Najlacnejšie knihy
Euromarketing and the Future

Code: 19194379

Euromarketing and the Future

by Erdener Kaynak, Lynn R. Kahle

A political-economic look at the implications of European unification on the last 50 years to make some predictions for the next 50; includes content analysis of international Web sites that encourage cross-border sales; a survey ... more

59.44 €


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Book synopsis

A political-economic look at the implications of European unification on the last 50 years to make some predictions for the next 50; includes content analysis of international Web sites that encourage cross-border sales; a survey of small retail business managers in Romania on effects of the influx of large foreign retail chains.

Book details

Book category Books in English Economics, finance, business & management Business & management

59.44 €

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