Code: 06687072
Ethnic Marketing
by John Stanton
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialise ... more
- Language:
English - Binding: Hardback
- Number of pages: 364
Publisher: Taylor & Francis Ltd, 2014
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Book synopsis
A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has resulted in the growth of ethnic diversity across newly industrialised economies. Instead of
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
222.89 €
- Full title: Ethnic Marketing
- Author: John Stanton
- Language: English
- Binding: Hardback
- Number of pages: 364
- EAN: 9780415836005
- ISBN: 9780415836005
- ID: 06687072
- Publisher: Taylor & Francis Ltd
- Weight: 718 g
- Dimensions: 242 × 157 × 26 mm
- Date of publishing: 16. December 2014
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