Ethics in Marketing / Najlacnejšie knihy
Ethics in Marketing

Code: 13539704

Ethics in Marketing

by Patrick E. Murphy, Gene R. Laczniak, Fiona Harris

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marke ... more

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Book synopsis

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing cont

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

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