Code: 12997288

Estrategia digital

Name: Estrategia digital
Brand: Ediciones Deusto, S.A.(Barcelona)
SKU: 12997288
Price: 19.11 EUR
Availability: BackOrder

by Pere Rosales

Language: Spanish
Binding: Paperback
Number of pages: 224
Publisher: Ediciones Deusto, S.A.(Barcelona), 2010
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Book synopsis

?Por qué los informáticos y los de márketing no se entienden? ?Por qué hay tantas empresas interesadas en competir en Internet y no seatreven a empezar? ?Por qué las empresas siguen invirtiendo enpublicidad tradicional, que en lugar de convencer, molesta a losconsumidores? ?Cuáles son los factores críticos de éxito de unaestrategia online? Este libro es una inyección de sentido común, queda respuesta a estas y otras muchas preguntas que se hacen cada díamás directivos, y que no saben cómo contestar.De nada sirve disponer de un sofisticado paquete de software de CRM(Customer Relationship Management), o una página web espectacular, ohaber creado un grupo en Facebook, o de tener un blog y una cuenta enTwitter, si con ello no conseguimos que los clientes nos prefieran anosotros, antes que a la competencia.