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Book synopsis

Entrepreneurs may lack business expertise, causing them in some cases to rely on corporate consultants who do not share their visions and objectives. Conflicting agendas set the stage for dysfunctional communication characteristic of the Model 1 behavior described by Harvard's Chris Argyris. Reacting against the advice from their corporate consultants, the nurses in this health care study collaborate independently to develop an employee handbook, a business plan, and marketing materials, based on their nursing profession and not corporate objectives. Instead of resolving organizational dynamics problems, the health care professionals mistakenly focus on communication issues involving presidential succession, conflicting agendas, and nepotism. The final chapter contrasts communication myths and the associated realities in an entrepreneurial organization. The book is useful to professionals and students in communication, marketing, rhetoric and composition, management, and health care as well as entrepreneurs who need guidance on managing consultants and developing corporate documents.

Book details

• Full title: Entrepreneurial Communication
• Subtitle: A Health Care Ethnography
• Author: Linda Brender
• Language: English
• Binding: Paperback
• Number of pages: 212
• EAN: 9783639185836
• ID: 06826740
• Publisher: VDM Verlag Dr. Müller
• Weight: 332 g
• Dimensions: 220 × 150 × 13 mm
• Published: 2009

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