Code: 09201122
In an age of increasing complexity, diversification and change, customers expect individually tailored services. This book shows how to satisfy and manage their expectations throughout the product life cycle, if producers focus th ... more
186.32 €
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In an age of increasing complexity, diversification and change, customers expect individually tailored services. This book shows how to satisfy and manage their expectations throughout the product life cycle, if producers focus their attention more on emotion.§
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
186.32 €
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