Emergence of Modern Marketing / Najlacnejšie knihy
Emergence of Modern Marketing

Code: 06740279

Emergence of Modern Marketing

by Roy Church

A collection of essays that considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the ... more

88.05 €


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Book synopsis

A collection of essays that considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom.

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

88.05 €

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