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Book synopsis

The advent of new technology and the importation of a professional communicatorsa has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so--called process of a Americanizationa , characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the a professional communicatorsa function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.

Book details

Book category Books in English Society & social sciences Politics & government Political structure & processes

• Full title: Election Campaigning: The New Marketing of Politics
• Author: Dennis Kavanagh
• Language: English
• Binding: Paperback
• Number of pages: 288
• EAN: 9780631198116
• ISBN: 0631198113
• ID: 04898093
• Publisher: John Wiley and Sons Ltd
• Weight: 432 g
• Dimensions: 228 × 162 × 18 mm
• Date of publishing: 31. August 1995

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