Code: 19608498
Effect of consumer design perception on brand equity
by Abhishek Mishra
"My overall comment is that this represents an excellent work and I wish to congratulate Abhishek for this. The methodology used is very insighful and innovative, specially the use of gamified depth interviews. There is throrough ... more
- Language:
English - Binding: Paperback
- Number of pages: 356
Publisher: LAP Lambert Academic Publishing, 2016
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Book synopsis
"My overall comment is that this represents an excellent work and I wish to congratulate Abhishek for this. The methodology used is very insighful and innovative, specially the use of gamified depth interviews. There is throrough rigor in every stage specially literature review, to development of constructs as well as final implications. Development of desing percpetion scale is an original contribution." Dr. Sharad Sarin (XLRI Jamshedpur)
Book details
82.96 €
- Full title: Effect of consumer design perception on brand equity
- Subtitle: A smartphone perspective
- Author: Abhishek Mishra
- Language: English
- Binding: Paperback
- Number of pages: 356
- EAN: 9783659873997
- ID: 19608498
- Publisher: LAP Lambert Academic Publishing
- Weight: 548 g
- Dimensions: 220 × 150 × 21 mm
- Published: 2016
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