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Book synopsis

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. Students taking e-marketing and market research courses in tourism can use this work as a source book for the principles of new marketing management. e-Consumers in the Era of New Tourism serves as a helpful resource for practitioners, as well as researchers and students of e-marketing.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries

• Full title: e-Consumers in the Era of New Tourism
• Author: Erkan Sezgin
• Language: English
• Binding: Hardback
• Number of pages: 139
• EAN: 9789811000850
• ISBN: 9811000859
• ID: 02823383
• Publisher: Springer Verlag, Singapore
• Weight: 3554 g
• Dimensions: 235 × 155 × 11 mm
• Date of publishing: 21. January 2016

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