Dynamics of Advertising / Najlacnejšie knihy
Dynamics of Advertising

Code: 06683307

Dynamics of Advertising

by Jackie Botterill

This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for the psych ... more

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Book synopsis

This study serves three aims: to provide a review of the literature on advertising in sociology and cultural studies; to present the results of analysis of advertisement content over 50 years; and to develop a method for the psychosocial study of all forms of public communication.

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Book category Books in English Society & social sciences Society & culture: general Cultural studies

189.61 €

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