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Book synopsis

Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Does Marketing Need Reform?: Fresh Perspectives on the Future
• Subtitle: Fresh Perspectives on the Future
• Author: Jagdish N. Sheth, Rajendra S. Sisodia
• Language: English
• Binding: Hardback
• Number of pages: 360
• EAN: 9780765616982
• ISBN: 9780765616982
• ID: 06325128
• Publisher: Taylor & Francis Ltd
• Weight: 748 g
• Dimensions: 254 × 178 mm
• Date of publishing: 15. February 2006

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