Code: 16790507
Do You Want to Keep Your Customers Forever?
by Joseph B. Pine, Don Peppers, Martha Rogers
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to mee ... more
- Language:
English - Binding: Hardback
- Number of pages: 94
Publisher: Harvard Business Review Press, 2010
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Book synopsis
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing
Book details
15.96 €
- Full title: Do You Want to Keep Your Customers Forever?
- Author: Joseph B. Pine, Don Peppers, Martha Rogers
- Language: English
- Binding: Hardback
- Number of pages: 94
- EAN: 9781633694972
- ISBN: 1633694976
- ID: 16790507
- Publisher: Harvard Business Review Press
- Weight: 231 g
- Dimensions: 203 × 127 × 10 mm
- Date of publishing: March 2010
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