Diversity in Advertising / Najlacnejšie knihy
Diversity in Advertising

Code: 09057837

Diversity in Advertising

by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertisi ... more

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Book synopsis

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the cha

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

77.71 €

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