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Book synopsis

For those of you who don't know the origin of Direct Marketing Hotseat, let me give you a little background. In its original format, it was a monthly newsletter. The idea was to take subscribers' products or services and "Hotseat" them. By that, I mean to have two or more marketing experts created a powerful, thorough marketing campaign for a subscriber of the newsletter. Hotseat are always a favorite at marketing seminars. It's almost magical to watch top level marketing people pull together a high - profit marketing campaign out of thin air. Everyone in the audience benefits nearly as much as the person being hotseated. The driving idea of Direct Marketing Hotseat was to do a monthly Hotseat campaign, the campaign would actually be run and the precise results would be reported. I was furtunate to have some of the most successful names in direct marketing as my Contributing Editors and Special Editors. This included Ted Nicolas, Dan Kennedy, Alan & Brad, Bob Bly, Jeff Paul, Ray Jutkins, Brad Petersen, Karen Anderson, Stan Golomb, Dan Poynter, Dan Reynolds, T. Harv Eker, Brian Voiles, and Don Bice.

Book details

Book category Books in French LITTÉRATURE GÉNÉRALE Essais littéraires

• Full title: Direct Marketing Hotseat
• Author: Tetteh Michael
• Language: French
• Binding: Paperback
• Number of pages: 164
• EAN: 9786138398752
• ID: 35117706
• Publisher: Éditions universitaires européennes
• Weight: 262 g
• Dimensions: 220 × 150 × 10 mm
• Date of publishing: 23. April 2018

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