Code: 16807870

Digital Transformation. The Realignment of Information Technology and Business Strategies for Retailers in South Africa

Name: Digital Transformation. The Realignment of Information Technology and Business Strategies for Retailers in South Africa
Brand: Anchor Academic Publishing
SKU: 16807870
Price: 315.61 EUR
Availability: InStock

by Albert Mubako

Language: English
Binding: Paperback
Number of pages: 188
Publisher: Anchor Academic Publishing, 2017
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Book synopsis

Remaining competitive in the retail industry of South Africa in the digital age is a major business concern. In the age of "digital natives", people are well-connected on various digital technology platforms and are digital consumers. Digital technologies offer retail organizations new innovative ways to create value by utilizing digital business strategies, processes, and products. This qualitative research study explores the perception of retail strategy experts and decision-makers toward realignment of IT and business strategies considering digital transformation in South Africa. Based on interviews with seven managers and decision-makers in the retail industry, the study reveals that digital technologies have disrupted traditional ways of doing business. The study proposes eight major recommendations, in which retail traders could innovate their business strategy to enhance value creation beyond traditional approaches to retailing. It provides a good starting point for academic research in a domain that is deficient in theoretical and empirical research on the South Africa retail sector, and offers retailing managers a conceptual model to guide them toward a digital business strategy for transient competitive advantages.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

315.61 €

Full title: Digital Transformation. The Realignment of Information Technology and Business Strategies for Retailers in South Africa
Author: Albert Mubako
Language: English
Binding: Paperback
Number of pages: 188
EAN: 9783960671145
ISBN: 3960671148
ID: 16807870
Publisher: Anchor Academic Publishing
Weight: 336 g
Dimensions: 254 × 178 × 10 mm
Date of publishing: 24. August 2017