Diffusion of Innovations / Najlacnejšie knihy
Diffusion of Innovations

Code: 10020991

Diffusion of Innovations

by Arun Vishwanath, George A. Barnett

Suitable for those wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, this book brings together noted diffusion scholars and pres ... more

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Book synopsis

Suitable for those wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, this book brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process.

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Book category Books in English Society & social sciences Sociology & anthropology Sociology

151.70 €

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