You might also like

More about Developments in Australasian Marketing

• Book details
• Synopsis
• Trending among others

You get 525 loyalty points

Book synopsis

"Developments in Australasian Marketing" presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998. They are arranged into four themes: marketing orientation studies, cross-cultural studies, internationalization issues, and technology issues. The chapters illustrate how academic researchers in Australasia are addressing these themes, and identify implications for marketing practice in the region.

Book details

Book category Books in English Economics, finance, business & management Economics Development economics & emerging economies

• Full title: Developments in Australasian Marketing
• Author: S. Tamer Cavusgil, R. B. McNaughton
• Language: English
• Binding: Hardback
• Number of pages: 344
• EAN: 9780762306367
• ISBN: 076230636X
• ID: 04687444
• Publisher: Emerald Publishing Limited
• Weight: 659 g
• Dimensions: 234 × 156 × 20 mm
• Date of publishing: 01. February 2001

---

---

---