You might also like

More about Developing a Market Orientation

• Book details
• Synopsis
• Trending among others

You get 346 loyalty points

Book synopsis

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working papers, is now presented in book form for the first time by Sage Publications. This book demonstrates the importance of market orientation on organizational culture ( the shared set of values in putting customer first), on strategy (creating superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating an d satisfying customers)

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Developing a Market Orientation
• Author: Rohit Deshpande
• Language: English
• Binding: Paperback
• Number of pages: 328
• EAN: 9780761916932
• ISBN: 0761916938
• ID: 04156403
• Publisher: SAGE Publications Inc
• Weight: 450 g
• Dimensions: 228 × 152 × 18 mm
• Date of publishing: 18. May 1999

Trending among others

---

---

---