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Book synopsis

This study was carried out to determine how a Malaysian bakery can successfully grow by using a state-based absorptive capacity-tipping point framework. The focus of this study is on the parameters that relate to the entrepreneurial decision-making process. A qualitative approach was chosen, with a combination of interview-based data collection in the UK and Malaysia and a reference case inserted to act as a practical viewpoint. Two main themes were explored -HRM and marketing- and their relation to decision-making were determined using content analysis. Much like the actual growth process, this study found that growth-based decision-making is idiosyncratic and dynamic, with both HRM and marketing reliant on prior knowledge and experiences, which may vary greatly between individuals. This has spurred the study to include a new tipping point into the framework, the entrepreneur, to accommodate for further idiosyncrasies in growth.

Book details

• Full title: Determining A Successful Approach To Bakery Growth
• Subtitle: A Qualitative Analysis Of Growth-based Decision-making In Malaysia and the United Kingdom
• Author: Muhammad Syazni Mohd Taroni
• Language: English
• Binding: Paperback
• Number of pages: 104
• EAN: 9783659854507
• ID: 02994403
• Publisher: LAP Lambert Academic Publishing
• Weight: 173 g
• Dimensions: 220 × 150 × 6 mm
• Date of publishing: 22. April 2016

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