Code: 21350014
Designing Luxury Brands
by Diana Derval
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Herm s, Moncler, Louboutin ... more
- Language:
English - Binding: Paperback
- Number of pages: 170
Publisher: Springer Nature Switzerland AG, 2019
- More about this
77.71 €
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Book synopsis
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Herm s, Moncler, Louboutin, or Sofitel in industries
Book details
77.71 €
- Full title: Designing Luxury Brands
- Subtitle: The Science of Pleasing Customers' Senses
- Author: Diana Derval
- Language: English
- Binding: Paperback
- Number of pages: 170
- EAN: 9783030100759
- ISBN: 3030100758
- ID: 21350014
- Publisher: Springer Nature Switzerland AG
- Weight: 454 g
- Dimensions: 235 × 155 × 11 mm
- Date of publishing: 04. January 2019
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