Code: 15634705
Der Europamarkt fuer Reisen nach Suedamerika und insbesondere nach Peru
by Jost Krippendorf
Die Arbeit will als Beispiel dafür dienen, wie man in der Praxis touristische Marktuntersuchungen ohne grossen Aufwand im sogenannten «desk research» - Verfahren durchführen kann. Ausgehend von bestehenden Quellen werden die gegen ... more
- Language:
German - Binding: Paperback
- Number of pages: 85
Publisher: Peter Lang International Academic Publishers, 1973
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Book synopsis
Die Arbeit will als Beispiel dafür dienen, wie man in der Praxis touristische Marktuntersuchungen ohne grossen Aufwand im sogenannten «desk research» - Verfahren durchführen kann. Ausgehend von bestehenden Quellen werden die gegenwärtige Situation und die Zukunftsperspektiven der touristischen Nachfrage in Europa analysiert (Reiseintensität und besondere touristische Verhaltenskriterien in den verschiedenen europäischen Gästeherkunftsländern). Hernach gelangen quantitative und qualitative Aspekte der spezifischen touristischen Nachfrage für Reisen nach Südamerika zur Darstellung.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Internationale Wirtschaft
26.46 €
- Full title: Der Europamarkt fuer Reisen nach Suedamerika und insbesondere nach Peru
- Subtitle: Beispiel einer sekundaeren touristischen Marktstudie
- Author: Jost Krippendorf
- Language: German
- Binding: Paperback
- Number of pages: 85
- EAN: 9783261010704
- ISBN: 3261010703
- ID: 15634705
- Publisher: Peter Lang International Academic Publishers
- Weight: 150 g
- Dimensions: 230 × 157 × 14 mm
- Date of publishing: 31. December 1973
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