Code: 02171511
Defending Your Brand
by Calkins Tim
Marketing expert Tim Calkins shows businesses how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a def ... more
- Language:
English - Binding: Paperback
- Number of pages: 294
Publisher: Palgrave Macmillan, 2012
- More about this
52.68 €
RRP: 65.06 €
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Book synopsis
Marketing expert Tim Calkins shows businesses how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Book details
Book category Books in English Economics, finance, business & management Business & management Business strategy
52.68 €
- Full title: Defending Your Brand
- Author: Calkins Tim
- Language: English
- Binding: Paperback
- Number of pages: 294
- EAN: 9781137278753
- ISBN: 1137278757
- ID: 02171511
- Publisher: Palgrave Macmillan
- Weight: 466 g
- Dimensions: 233 × 156 × 20 mm
- Date of publishing: 11. October 2012
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