Code: 06739209
Utilizing case studies from public relations, advertising and marketing campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used ... more
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Utilizing case studies from public relations, advertising and marketing campaigns, this volume provides a critical look at public relations practice. The author applies the cultural studies approach and explains how it can be used as a critical theory for public relations practice.
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
56.82 €
Collection points Bratislava a 2642 dalších
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