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More about Dear Green Marketer: Fresh Ideas for Marketing Green Products to a Public that Doesn't Seem to Care

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Book synopsis

Buying green isn't just for the affluent. New research conducted by veteran marketer Jeff Dubin has revealed that a significant group of female consumers who currently buy few green products are eager to green their purchases. Based on a survey and in-pers

Book details

• Full title: Dear Green Marketer: Fresh Ideas for Marketing Green Products to a Public that Doesn't Seem to Care
• Author: Jeff Dubin
• Language: English
• Binding: Paperback
• Number of pages: 116
• EAN: 9781460992043
• ISBN: 1460992040
• ID: 18425740
• Publisher: Createspace Independent Publishing Platform
• Weight: 163 g
• Dimensions: 229 × 152 × 6 mm
• Date of publishing: 30. April 2012

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