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Book synopsis

As companies operate in an interconnected world§economy, the new challenge for these companies is to§manufacture and market innovative products while§considering the entire world as the playing field.§Today, the ideal global corporation exploits every§new opportunity in the environment, controls every§threat that may occur, and creates effective§strategies to stay competitive. Often, competitive§advantages are established by using comparative§advantages, however, this process requires a vast§amount of decision-making and capital. Although§companies are investing their time and money, there§always exists the possibility of ultimate failure due§to long term and short term uncertainty in the§environment. Many companies fail to realize the full§potential of their foreign investments because they§lacked a structured decision-making methodology for§international investments. This book offers a§structured decision-making model for customized§international investment decisions, considering§companies in different sectors, which pursue§different strategies and have completely different§organizational cultures.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Customized International Investment Decisions
• Author: Sedef Uncu Ak
• Language: English
• Binding: Paperback
• Number of pages: 260
• EAN: 9783639161342
• ISBN: 3639161343
• ID: 06824563
• Publisher: VDM Verlag
• Weight: 386 g
• Dimensions: 229 × 152 × 15 mm
• Date of publishing: 07. June 2009

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