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More about Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications

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Book synopsis

Over the years, leading companies have entered a period of marketing and operational intersection and convergence. This book covers the important developments in the business community, including customer and brand decision-making and influence; customer behavior measurement; and, big customer data.

Book details

Book category Books in English Economics, finance, business & management Business & management

• Full title: Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications
• Author: Michael W. Lowenstein
• Language: English
• Binding: Paperback
• Number of pages: 154
• EAN: 9781606498965
• ISBN: 9781606498965
• ID: 06505691
• Publisher: Business Expert Press
• Weight: 237 g
• Dimensions: 91 × 60 × 4 mm
• Date of publishing: 16. March 2014

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