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Book synopsis

Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operator’s internal process, it is now extended taking into account the customer process aspect. She presents significant implications for services research and helpful suggestions for business practice.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Customer Processes in Business-to-Business Service Transactions
• Author: Janine Frauendorf
• Language: English
• Binding: Paperback
• Number of pages: 318
• EAN: 9783835006010
• ISBN: 9783835006010
• ID: 08924535
• Publisher: Deutscher Universitats-Verlag
• Weight: 422 g
• Dimensions: 210 × 148 × 18 mm
• Date of publishing: 24. November 2006

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