Code: 16189788
Customer Contact Management
by Raimund Lenz
Customer Contact Management (CCM) ist die evolutionäre Weiterentwicklung des klassischen Kundenbeziehungsmanagements mit dem Hauptaugenmerk Business-to-Consumer im Handel sowie im Dienstleistungssektor. Das Lehrbuch vermittelt die ... more
- Language:
German - Binding: Paperback
- Number of pages: 347
Publisher: Walter de Gruyter, 2019
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35.84 €
RRP: 47.18 €
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Book synopsis
Customer Contact Management (CCM) ist die evolutionäre Weiterentwicklung des klassischen Kundenbeziehungsmanagements mit dem Hauptaugenmerk Business-to-Consumer im Handel sowie im Dienstleistungssektor. Das Lehrbuch vermittelt die Grundlagen des CCM, den konzeptualisierten Kundenlebenszyklus mit Fokus auf Leadgenerierung und Kundenwanderung in Zeiten der Generation Y und erläutert ausgewählte Instrumentarien des CCM anhand praktischer Beispiele.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
35.84 €
- Full title: Customer Contact Management
- Author: Raimund Lenz
- Language: German
- Binding: Paperback
- Number of pages: 347
- EAN: 9783110527148
- ISBN: 3110527146
- ID: 16189788
- Publisher: Walter de Gruyter
- Weight: 558 g
- Dimensions: 244 × 170 × 19 mm
- Date of publishing: 18. March 2019
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