You might also like

More about Customer centric marketing

• Book details
• Synopsis
• Trending among others

You get 144 loyalty points

Book synopsis

Diploma Thesis from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, University of Phoenix, 64 entries in the bibliography, language: English, abstract: Only a few short generations ago, the global economy was predominated by agricultural and tradesman businesses. Consumers frequented businesses that were close to their physical location, as limited transportation gave them little other feasible choice. Tradesmen provided customizable goods made specifically for their clients needs, on small or individual scales of production. The life cycle of a product, during this era, typically began with a customer order for a product. With the advent of the Industrial Revolution, this quickly changed.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Customer centric marketing
• Subtitle: The influences of CRM and the Internet in the future of marketing
• Author: Kimberly Wylie
• Language: English
• Binding: Paperback
• Number of pages: 88
• EAN: 9783640338092
• ISBN: 364033809X
• ID: 01621318
• Publisher: Grin Publishing
• Weight: 127 g
• Dimensions: 210 × 148 × 5 mm
• Date of publishing: 08. June 2009

Trending among others

---

---

---