Cultural Dimension of Global Business / Najlacnejšie knihy
Cultural Dimension of Global Business

Code: 02408500

Cultural Dimension of Global Business

by Gary P Ferraro

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on ... more

70.64 €

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Book synopsis

Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business. The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture. Learning Goals Upon completing this book readers will be able to: * Understand the interaction between global business and culture * Discuss comparative values and cultural differences * Know the importance of understanding nonverbal communication patterns prevalent in the international business arena * Examine three functional processes critical to success in conducting global business: negotiating, partnering, and managing Note: MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please visit: www.mysearchlab.com or you can purchase a ValuePack of the text + MySearchlab (at no additional cost): ValuePack ISBN-10: 020589786X / ValuePack ISBN-13: 9780205897865.

Book details

Book category Books in English Economics, finance, business & management Business & management International business

70.64 €

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