Cross-National Consumer Psychographics / Najlacnejšie knihy
Cross-National Consumer Psychographics

Code: 06680157

Cross-National Consumer Psychographics

by Lynn R. Kahle

What makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics examine the "why". Psychographics show the motivations that people have in regard to purchasing products and choosi ... more

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Book synopsis

What makes consumers behave as they do?Just as demographics examine the "who" of consumer behavior, psychographics examine the "why". Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle.

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Book category Books in English Economics, finance, business & management Business & management

196.87 €

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